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The old saying, “Where the Rubber Meets the Road,” has taken on a whole new meaning. Function and performance should never neglect design and style. Our artisans carefully craft and reinvent the visuals of the tire to match the ferocity of your car and your driving attitude. You now have complete control over every design and performance aspect of your car.




Pirelli Color Edition | Michelin Color Edition | Custom Color Tires by FORMULATIRECO. Peronalized OEM Tires From Pirelli, Michelin, Dunlop, Bridgestone and More.

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Pirelli P Zero

P Zero tires are Max Performance Summer tires derived from 100 years of Pirelli motorsport experience and developed for the drivers of powerful sports cars, sports coupes and high performance luxury sedans. P Zero tires feature a special silica and carbon black tread compound that proves competent during the first few miles…

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Michelin Pilot Sport Cup 2

The Pilot Sport Cup 2 is Michelin's Streetable Track & Competition tire originally developed for Original Equipment use on the Ferrari 458 Speciale, Mercedes SLS AMG Coupe Black Series and Porsche 918 Spyder hybrid super sports car. Designed to provide faster circuit times and consistent performance lap after…

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Pirelli P Zero Trofeo R

The P Zero Trofeo (Italian for Trophy) R is Pirelli's Streetable Track & Competition tire developed for the Chevrolet Camaro Z28. Based on over 100 years of Pirelli racing experience, the P Zero Trofeo R is designed as a track-focused, dual-purpose tire that provides the ability to win trophies…

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Michelin Pilot Sport Cup 2 R

The new Michelin Pilot Sport Cup 2 R, initially developed for the Porsche 911 GT3 RS and GT2 RS, improves the dry grip and steering ability of the excellent Cup 2. The new shoulder profile has 10% more footprint, and the stiffer sidewall makes the new
Cup 2 R even faster and sharper on a…

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Pirelli P Zero Corsa (PZC4)

The P Zero Corsa (PZC4) is Pirelli's Streetable Track & Competition tire developed using knowledge gained from years of Formula 1 racing experience and designed for some of the highest performing vehicles on the road. Introduced as Original Equipment on the Ferrari F12tdf and McLaren 570GT and 570S, the P Zero Corsa (PZC4) is for drivers looking for…

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Michelin Pilot SPort 4S

The Pilot Sport 4S is Michelin's Max Performance Summer tire developed in cooperation with some of the most demanding vehicle manufacturers, including Audi, BMW, Mercedes-Benz and Porsche to utilize key technologies engineered during competition in the 24 Hours of Le Mans. It was designed for serious drivers looking to maximize the…

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Toyo Tires Proxes R888r

Evolving from the Proxes R888, the Proxes R888R is Toyo's Racetrack & Autocross Only tire for driving enthusiasts participating in track days, road racing and high-performance driver education events. Like all Racetrack & Autocross Only tires, Proxes R888R radials are not…

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Dunlop SP Sport Maxx GT 600 DSST CTT

The SP Sport Maxx GT 600 DSST CTT is an Extreme Performance Summer run-flat tire featuring Dunlop Self-Supporting Technology (DSST) developed for the all-wheel drive Nissan GT-R super sports car. Merging both car and motorcycle tire development and manufacturing…

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ANRKY AN30 Three piece wheels. Fully customizable to your requirements. Forged and carved with the highest quality control in the industry.

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ANRKY AN31 Three piece wheels. Fully customizable to your requirements. Forged and carved with the highest quality control in the industry.

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Formula (RED)

It is known that time, pressure, and heat makes diamonds…and great rubber. With over 200 years of elastomer research under our collective belts, we have been able to formulate rubber compounds, rubber-based adhesives and adhesive systems, and thermoset inks and substrates for both the automotive and aerospace industries.




Dictionary result for rubber



  1. a tough elastic polymeric substance made from the latex of a tropical plant or synthetically.

  2. What meets the road.

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Formula(RED) has composed elastomer-friendly color compounds that withstand the highest Ultraviolet rays, environmental oxidation, and migrating stains. We take joy knowing with a patent-pending rubber formulation, we are able to color the tire post vulcanization utilizing our special compounds and adhesive systems. Most color options are available, and as chemistry will have it-some colors are better suited for different applications than others.

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From rubber-toughened cyanoacrylates, to fiber glues and resins, Formula(RED) has engineered the best solutions for elastometric bonding to many different substrates.


Thanks to new investments in to BlueM Batch Ovens, we are able to precisely test rubber durability through ASIM test methods. Our process in testing using specialty ovens allows us to mimic the road and track conditions of tires over time, including stresses from heat/cold/heat, underpressure and overpressurization, decuring properties, humidity impacts on performance, and much more.

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The speciality tire team here is not just road and track-toughened men and women, but the best material and mechanical engineers around. With our cooperatives with laboratories at the University of Central Florida, Florida A&M, and Florida State University, our team is able to design tread patterns that bolster the tire’s overall performance. You will see many of our patented tread patterns on many newly manufactured tires from some of the largest brands in the industry.

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Our partnership with Formula Tire and (RED) has enabled us to forego common tire solutions and offer a custom, bespoke, and superior solution to our product line not found anywhere else.
— Ashley Weller, Aston Martin (Q Division)




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